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Google Analytics 4 makes it easier to discover actionable, privacy-safe insights from across the customer journey.
• It provides a more complete understanding of your full customer life cycle, from acquisition to retention, by bringing together data across app and web.
• It works with or without cookies or identifiers, so you can learn about your customers even with gaps in your data.
• It’s built with machine learning at its core to automatically uncover insights from your data that help you predict and reach the customers who are most likely to convert.
• With new data-driven attribution, you can understand the value of each ad click as customers interact with your ads on their path to conversion.